The "sense of luxury" is actually a sense of "isolation", which "appropriately" isolates you from the entire external environment, allowing you to feel very comfortable and at ease.
Visually:
According to the traditional definition of luxury in car interiors: the use of wood grain and genuine leather, the embracing feeling of the shape, and the electric sunshade are all imitating the indoor environment (of course, it can be understood as the traditional Western indoor environment), making people feel that entering the car is a private little space.
Tactilely:
Comfortable seats and delicate textures particularly determine the luxury of the interior.
The traditional luxury brand Mercedes-Benz is well aware of this, such as the Mercedes-Benz S65 of W221 AMG's actively inflated lumbar support when turning, the comfortable headrests in the rear seats of the S-Class and the so-called "D cup", the damping and skin-friendly feel of the interior knobs, all provide appropriate "isolation" and "buffering". Another example is the magic carpet active suspension technology, the rubber pads with different axial and radial stiffness in the suspension, and the more comfortable and quiet tires - isolating the bumps caused by the environment during driving, giving you a comfortable "small environment".
Hearing:
The same is true for hearing. Noise control is an important part of luxury models, and car manufacturers also spend a lot of thought on this, such as large areas of sound-absorbing materials, double-layer glass, and active noise reduction. Sound, engine silencing technology, silent tires - even eliminating the engine, the biggest source of noise: pure electric vehicles also have a unique innate advantage in terms of quietness.
Active noise reduction in the car:
A detection microphone is set at the height of the human ear, and the noise signal is identified and collected and sent back to the on-board host for processing. After the host receives and analyzes the noise signal, a noise cancellation sound wave is sent through the speaker in the car to reduce the noise as much as possible.
Physical layer:
Including exterior design, interior design, performance control, etc., these are the physical characteristics of the car. What kind of physical design is luxurious? In fact, every era has its own definition of luxury, and industrial design has its own definition of luxury. The design style is also constantly changing. The cutting-edge and leading design trend of an era will eventually become synonymous with luxury after being recognized by the industry and the public. For example, streamlined design, double-door structure, mid-engine layout, solid wood decoration, etc. The design of top brands can always convey a refined and iconic sense of luxury from the details.
Intelligent layer:
Including hardware experience, software experience, service experience, etc., these are the intelligent features of the car. Today, intelligence is becoming more and more important for cars. Cars are not only a means of transportation, but also a powerful intelligent carrier. We can interact through software and hardware, with the help of cars and the Internet Internet connection to enjoy a variety of convenient services. The luxury of intelligent design can make users more efficient in interaction and meet the most needs at the functional level. Good intelligent design should be like a butler, which can be easily operated by users and can perceive the delicate needs of users.
Brand layer:
Including brand image, value proposition, crowd positioning, etc., these are the brand characteristics of cars. In addition to the use value, cars also have symbolic value. Identity and car have always been equal. Seeking self-recognition is human nature. High-end cars are like gorgeous clothes and expensive jewelry. They not only show themselves, but also gain group recognition. The luxury of a brand requires a long period of accumulation. Its essence is a social consensus, not only in personal impressions, but also in the general recognition of others.
Luxury comes from the pursuit of design. Luxury can be designed. The luxury of car design is itself a manifestation of design value. People can be divided into many groups, but we find that no matter how they are divided, there are always some people who want to have a luxurious car and hope to have a unique experience. The design of luxury cars is to create a sense of luxury for people through carving at different levels. With the close collaboration of industrial design, intelligent design, brand strategy design, and technology and engineering, we will have a more refined and imaginative sense of luxury and better car design.
